Data for Better Outcomes provides nonprofits with evaluation design and program assessment tools and services to measure the impact on financial health of your participants and ensure that programs continue to align with your organization’s strategic goals.
Design for Better Outcomes combines design thinking with digital expertise to create tailored dashboards, web experiences, and marketing programs that empower participants to reach their goals.
Strategy for Better Outcomes harnesses decades of global expertise in financial and social services. We apply advanced analytics, digital strategy, marketing, customer experience, and research to tackle your toughest challenges.
Vibhat co-founded Magnolia to empower social missions with data, analytics, and digital capabilities to drive measurable impact. Previously, he was a Managing Director at JPMorgan Chase & Co., where he held multiple leadership roles. He led teams managing P&Ls exceeding $100MM in revenue and spearheaded the development of JPMorgan’s first digital financial wellness experience, integrating consumer banking, lending, and wealth management. He was also on the leadership team that launched Ultimate Rewards, Chase’s flagship rewards program.
Drawing from this experience, Vibhat brings deep expertise in general management, marketing and consumer behavior, customer loyalty management, and digital experience design – all applied with a strategic and analytical approach to advance social impact.
Before JPMorgan, he was a consultant at McKinsey & Company. He holds a Ph.D. in Physics from the University of Pennsylvania.
Marilyn leads product development and serves as a consultant on client projects at Magnolia. Before joining Magnolia, she spent a decade leading Global Marketing and User Experience Research at The Vanguard Group, where she previously directed marketing strategy and advertising. Before Vanguard, she held marketing leadership roles at TV Guide, Macy’s, Caldor, and Today’s Man.
Marilyn brings deep expertise in marketing, consumer insights, and user experience design to help Magnolia develop high-impact products. She also works directly with clients, applying human-centered design and communication strategies to advance and communicate social impact.
In addition to her role at Magnolia, Marilyn serves as a lecturer at The Wharton School at the University of Pennsylvania. She holds an MBA from St. Joseph’s University and a Green belt Six Sigma certification.
Roopa Seshadri, a quantitative social scientist with 25+ years of research, specializes in evaluating human services programs’ impact on minoritized populations.
She leverages program, administrative, and public datasets to inform policy, strategy, and medical research, collaborating with academia, government, and community organizations. Previously, Roopa led evaluations at Philabundance and conducted research at Children’s Hospital of Philadelphia, Chapin Hall, and Lurie Children’s Hospital.
She holds a Ph.D. in Applied Statistics and an A.M. in Public Policy.
Santosh leads strategic growth efforts and serves as a consultant on client projects at Magnolia. Before joining Magnolia, he held senior leadership roles at Fortune 500 companies such as Intuitive Surgical, Danaher, and St. Jude Medical, where he led global teams in digital transformation, product innovation, and market expansion. Before this, he was a management consultant at McKinsey and Company.
Santosh brings deep expertise in digital ecosystems, AI and machine learning applications, and strategy to help Magnolia develop the next frontier of innovation. He also works directly with clients, applying his expertise to transform customer experiences and internal processes to amplify their social impact.
Santosh holds an MBA from The Wharton School at the University of Pennsylvania, an MA in Cognitive Psychology from Wesleyan University and an MSc in Mathematics from the Indian Institute of Technology, Bombay.
With more than 20 years in sales and marketing leadership roles, Paul has dedicated much of his career to helping companies achieve both profits and social impact. A former digital media agency founder, he spent years at Google working in the automotive sector, managing global partnerships and founding the first industry strategy team for global automotive business development. He later transitioned into ed tech, leading sales and business development organizations for workforce training companies (Udacity, Catalyte and Tech Elevator). Paul is passionate about applying the lessons he learned from the world’s biggest brands. He works with founders of early stage, mission-driven companies to drive repeatable outcomes that inspire confidence in their customers and investors.
Yoanita is a results-driven financial professional with over two decades of leadership in payments, lending strategy, and product innovation. With a proven track record at top institutions like Wells Fargo and JPMorgan Chase, she had led various successful high-impact initiatives, managed multi-billion-dollar portfolios, and developed data-driven strategies and customer experience that enhanced customer value and organizational performance.
Currently serving as Head of Operations, she is responsible for ensuring operational soundness and effectiveness of key initiatives by overseeing project management, resource planning and program development.
Yoanita earned an M.S. in Finance and an MBA in Marketing from Drexel University, graduating magna cum laude, and holds a B.S. in Industrial Engineering from Trisakti University in Indonesia.
Crispin has 25+ years of commercial experience leading sales, marketing and operations at GSK, a top 10 pharma company. For 3 years Crispin was an active member of GSK’s Charitable Contributions Board, directing over $2M in annual giving. Crispin served on the US Sales Leadership team, led brands with >$1Bn in revenue, and led a national sales team with >300 representatives. Crispin’s skills include Business Strategy, Platform Implementation and Change Management. He holds a B. Eng. from Imperial College, London and an MBA from Cranfield University, UK.
